Fada
Djotta's media suite

One platformfor your entiremedia channel.

Schedule, broadcast, monetize and run your channel with Fada Play, Fada Studio and the SarkiAI AI assistant.

No commitment · 30-minute guided demo

Live
The 8pm news · evening editionLive & Douala · concertDiscoveries · documentarySport · match of the daySarkiAI · new recommendationThe 8pm news · evening editionLive & Douala · concertDiscoveries · documentarySport · match of the daySarkiAI · new recommendation

17

business domains

3

integrated products

1

AI assistant

Four African professionals with screens in place of their heads

Fada Play

Live · 4K

SarkiAI

172 recommendations

Fada Studio

Live schedule

Fada by DjottaSchedule · Broadcast · Monetize · Run
The Fada suite

Three products. One continuous experience.

Viewers watch, teams produce, AI assists. Everything connects inside one ecosystem.

For audiences

Fada Play

Next-generation television

Live, replay, VOD, recommendations and family profiles. A smooth streaming experience on every screen.

  • Live and replay
  • Personalized recommendations
  • Family profiles and parental control
Discover Fada Play

For teams

Fada Studio

Your channel's cockpit

Catalogue, scheduling, rights, broadcast, ad sales and monetization. Your teams run the entire channel from one interface.

  • Scheduling and broadcast
  • Rights and territories
  • Ad sales and monetization
Discover Fada Studio

For faster decisions

SarkiAI

Your media copilot

The AI assistant that finds information, analyses data and recommends the next action. In natural language.

  • Instant search
  • Analysis and recommendations
  • Actions in the console
Discover SarkiAI
Portrait of an African executive with a glowing AI orb
Functional coverage

17 domains to run the whole channel.

From team identity to AI recommendations, every business area has its own space, rules and indicators.

See the platform in a demo

Identity and access

Roles and permissions

01

Catalogue

Programs and seasons

02

Media and rights

Live, replay, DRM

03

Editorial

Articles and knowledge

04

Broadcast

Scheduling and live

05

Ad sales

Campaigns and advertising

06

Communication

Messages and notifications

07

Monetization

Plans and access rights

08

Player ads

Advertising in the player

09

Distribution rights

Licences and territories

10

Recommendations

“For you” and AI

11

Family profiles

Parental control

12

Web portal

In the channel's brand

13

Infrastructure

Sites, studios, control rooms

14

Support

Tickets and customers

15

System

Audit and security

16

Intelligence

SarkiAI, agent and memory

17
Ad sales + player
Advertising

Every screen becomes ad space with value.

Sell, schedule and measure campaigns in live and replay, without leaving the platform.

Built-in ad sales

Contracts, lines, inventory and campaigns in one place.

Player advertising

Pre-roll, mid-roll and overlays inside the streaming experience.

Measurement and revenue

Confirmed delivery, commission and revenue per screen.

Discover ad sales

SarkiAI analysis

“Replay is outperforming live by 18%.”

AI innovation

AI doesn't just answer. It acts.

SarkiAI understands your catalogue, audiences and constraints. It finds information, explains performance and prepares the action.

  • Search across the whole ecosystem
  • Content and audience analysis
  • Editorial and commercial recommendations
  • Guided actions inside Fada Studio
Explore innovation
On Djotta's side

FSM, the internal control plane.

Fada System Manager orchestrates offers, rights and billing for client organizations. It is Djotta's internal tool and is not sold.

Let's talk about your channel

See Fada with your own content.

30 minutes to walk through the suite, ask questions and leave with a scenario built for your channel.